Giving gifts should never be substituted for other expressions of love or to make up for a lack of them. Gift giving is not about materialism but rather thoughtfulness. When you pay attention to someone’s needs in the form of thoughtful and unexpected gift giving you are showing them that they are important to you. Everyday gestures count the most when communicating love but the occasional gift enhances your expression of love.
A growing amount of research shows gifting trends are challenging the old-fashioned ideology that an unexpected, well-thought-out gift is best. While there are obvious advantages of giving someone what they really want, Miss Manners and etiquette experts are cringing at the prevalence of gift card and formal or informal gift registries, as well as the rising trend of self-gifting.